Limocar Transportation App Design for Bus Booking
Turning a Co-Creation Workshop Into a Clear UX/UI Design for Bus Booking
Categories
Enterprise & Operations
Technologies used
UX/UI Design | Figma | Co-Creation Workshop
About The Client
Limocar is a bus company and a division of Transdev. It runs more than 200 weekly departures on its route between Montreal and Sherbrooke. At the time of the project, passengers booked their tickets in partner shops or on the company’s website.
Project Overview
The Project
Limocar wanted to take a digital turn and give its passengers a faster way to book their tickets, directly from their phone. The company brought in Sidekick Interactive for the transportation app design, which combined a co-creation workshop with UX/UI design work on the app’s interface and booking journey.
The Context
Limocar’s team had the idea of a mobile app but didn’t know where to start. The steps looked complex, and some of the technical aspects to consider were new to them. They decided to rely on Sidekick Interactive’s expertise to get answers to their questions and a clear picture of what the app should be.
Challenges and Technical Constraints for Transportation App Design
The Challenge
The challenge was to turn Limocar’s idea into a defined app, with clear objectives and an interface that makes booking faster than going through a shop or a website.
Constraints
A client team unsure how to approach an app project, with technical aspects still to clarify
More than 200 weekly departures to make easy to find and book in the app
Different passenger situations to plan for, such as student fares and bookings for several passengers
Features to rank against the objectives set with Limocar
Our Approach and Solution for a Bus Booking App
Starting With a Co-Creation Workshop
Our team and Limocar’s met for a co-creation workshop. For a full day, we brainstormed and structured the project to identify the needs and the end goals Limocar wanted to reach. Working side by side gave Limocar’s team direct answers to its questions as the project took shape.
Prioritizing the Features That Matter to Passengers
The objectives defined during the workshop set the order of priorities. The first piece was an interactive space to search for and book bus tickets. Seeing what a mobile app could bring, we then proposed features to keep customer satisfaction high, such as bus tracking and a section for current offers.
Designing a Faster Way to Book a Bus Ticket
We designed a brand-new user interface around the booking journey. Passengers enter their departure and arrival points, pick a date, choose between a one-way or round trip and launch the search. Their tickets are grouped in one section, with departure and arrival times, the fare and a barcode, the way a mobile ticketing app works. Student tickets include a reminder to show a student card when boarding, and the home screen greets passengers with their next departure.
Mockups Covering the Full Booking Journey
By the end of the workshop, the app was structured and mocked up. The mockups cover the sign-in and sign-up screens, the trip search, the list of booked tickets and the ticket itself, along with the navigation between the home, tickets, map and profile sections. Limocar came away with a complete view of the app it had in mind.
Results and Benefits for Limocar's Transportation App Design
Results
Through the workshop and the design work, Limocar had a defined bus booking app. The team had answers to its technical questions and a list of features ranked by priority. The new interface covers each step of booking, up to viewing the ticket.
Why Limocar Chose Sidekick Interactive for Its Bus Booking App Design
Limocar turned to Sidekick Interactive to get clear answers on the technical side of an app project and to be guided through steps that seemed complex.
“Sidekick’s experts have been able to guide us in our digital strategy, taking into account all factors, to ensure the best user experience for our customers. During the workshop, everyone was able to integrate their skills for the benefit of the project, which allowed us to push the project further.”
Sébastien Boudrias, IT Director at Limocar/Transdev
Sidekick Interactive's Expertise in UX/UI Design for Transportation Apps
Many projects start like this one, with a clear business goal and open questions on how to turn it into an app. Through co-creation workshops and UX/UI design for mobile apps, Sidekick Interactive helps organizations define what their app should do before it is built. In transportation app design, that means short booking journeys and features chosen around how passengers travel. Our team also handles mobile app development and enterprise app development for larger organizations.
