Want to hire a mobile developer who knows their way around app stores? Here’s how to spot the right one.
Developers with app store experience can handle submissions, compliance, and updates seamlessly. Without this expertise, you risk app rejections, low user retention, and lost revenue. Here’s what to look for:
- Live App Links: Ask for links to apps they’ve published on the Apple App Store or Google Play. This proves they understand submission processes and compliance.
- Frequent Updates: Check the "Last Updated" date. Regular updates show commitment to maintenance and user satisfaction.
- User Reviews: Look for positive feedback and how developers respond to criticism. Apps with ratings above 4.5 stars tend to perform better.
- Portfolio Depth: Ensure their portfolio includes apps with features like security updates, bug fixes, and compliance with app store guidelines.
- Submission Expertise: Ask about handling rejections and policy changes. Developers should explain how they resolved past challenges.
How to Hire App Developer as a Non-Technical Founder – 2025
Client Success Story: Sidekick Interactive‘s Proven Expertise
When Emily Rodriguez, CEO of a funded startup, faced the looming threat of her app being removed from the app store, she knew she needed help – fast. Her team was overwhelmed by the maze of app store compliance rules, and the stakes couldn’t have been higher. For a startup that relied heavily on its mobile app to drive user acquisition and revenue, getting rejected by the app store was a nightmare scenario.
"We almost got kicked out of the app store. Sidekick fixed everything in days. Now they’re our go-to team." – Emily Rodriguez, CEO, Funded Startup
This critical moment became a turning point, showcasing Sidekick Interactive’s ability to step in and deliver under pressure.
With over a decade of experience and a portfolio of more than 50 maintained apps, Sidekick Interactive quickly got to work. Their expertise allowed them to identify and address compliance issues that might have stumped less seasoned developers. From resolving technical glitches to navigating the intricate submission guidelines, they tackled every obstacle with precision.
The team tackled multiple layers of compliance challenges, ensuring the app adhered to Apple’s stringent UI/UX standards while optimizing memory management for smoother performance. To future-proof the app, they integrated advanced security features like Face ID, biometric authentication, and end-to-end encryption, ensuring it met the platform’s rigorous security requirements.
The results were clear. Within just a few days, Rodriguez’s app was back in compliance and positioned for long-term success in the app store. The swift resolution highlighted Sidekick Interactive’s ability to handle high-pressure situations without compromising quality. This level of expertise is what separates developers with hands-on experience from those who only understand compliance in theory.
Rodriguez’s experience is just one example of how Sidekick Interactive consistently delivers results. Their ongoing maintenance services ensure apps not only stay compliant but also remain efficient, scalable, and profitable. This proactive approach helps clients stay ahead of the ever-changing standards of platforms like the Apple App Store and Google Play.
Another client, an executive from a transportation and logistics company, summed it up succinctly:
"They delivered everything according to our requirements." – Executive, Transportation & Logistics Company
Sidekick Interactive’s approach goes beyond quick fixes. Their 4-step agile development process ensures that every project receives attention from start to finish – and beyond. From initial development to regular updates and performance optimization, they provide comprehensive post-launch support to keep apps competitive in crowded marketplaces.
Rodriguez’s story underscores the value of real-world expertise when choosing a mobile development partner. Diagnosing and resolving compliance issues, implementing platform-ready security features, and maintaining ongoing compliance require years of experience navigating the complexities of app store requirements. Sidekick Interactive has proven they’re up to the task.
How to Check a Mobile Developer’s Portfolio
A portfolio provides a window into a mobile developer’s actual app store experience. It demonstrates whether they’ve successfully navigated the rigorous submission processes for Apple’s App Store and Google Play. But here’s the key: you need to see real, live projects. Screenshots and project descriptions aren’t enough – you need proof that the apps are live, functional, and meeting user expectations.
Ask for Live App Store Links
Always request direct links to live apps on the Apple App Store and Google Play. These links are more than just proof of a developer’s work; they show that the developer has successfully managed an app from development through to final approval. A skilled developer should have no issue sharing these links and might even take the time to walk you through their work. If they hesitate or claim links are unavailable, consider it a red flag.
Why are live links so important? They confirm several things: the developer’s understanding of submission guidelines, their ability to handle the technicalities of the approval process, and their follow-through on delivering a complete product. Take the time to click on each link to ensure the app exists, functions properly, and meets expectations.
But don’t stop there – check if the apps are actively maintained.
Verify App Availability and Updates
Finding live apps in a portfolio is just the first step. The next step is assessing whether these apps are regularly updated and comply with evolving app store standards. This shows that the developer treats app publishing as an ongoing process, not a one-time task.
Start by looking at the "Last Updated" date on each app’s store page. Recent updates indicate that the developer is committed to maintaining their work and keeping it relevant. Conversely, apps that haven’t been updated for months – or even years – might signal a lack of long-term dedication.
Consistent updates and a clear version history suggest the developer is actively improving the app based on user feedback. Sporadic updates, on the other hand, could indicate a reactive approach rather than a proactive one.
"Document version history is like a map of a knowledge base’s evolution. Without it, you risk losing the valuable insights and improvements that make your knowledge base a living, breathing resource for your team and customers." – Ajay Chadha
A developer who prioritizes regular updates understands that launching an app is just the start of the journey. Success comes from ongoing refinement, responsiveness to user needs, and a commitment to keeping the app in top shape.
Checking App Performance and User Reviews
User reviews and performance metrics give a clear picture of a developer’s capabilities. They reveal whether the app effectively addresses user needs or falls short in execution.
Read User Feedback
User reviews are a direct window into how an app performs in everyday use. Check recent feedback on both the Apple App Store and Google Play Store for all apps in the developer’s portfolio.
Pay attention to recurring themes in the reviews. Are users praising the app for its smooth functionality and easy navigation, or are complaints about crashes, confusing layouts, or missing features a common thread? Aggregated star ratings can also help you gauge overall user satisfaction.
How the developer responds to feedback is equally important. Look for prompt, professional replies, especially to negative comments. A good developer acknowledges issues and provides clear plans for fixes. Also, check if specific technical concerns mentioned in reviews are addressed in subsequent updates. Developers who act on user suggestions can see retention rates improve by as much as 30%. This aligns with the importance of verifying live apps and ensuring regular updates, as discussed earlier.
Look at App Performance Metrics
While user reviews provide qualitative insights, performance metrics offer a more data-driven perspective on app quality.
Start with the app’s overall rating and review count. A higher number of reviews often reflects strong user engagement, but take a closer look at the distribution of ratings over time. Are recent reviews as positive as older ones, or has the rating dropped?
Check the app’s update frequency and the details in the "What’s New" sections. Regular updates that address user concerns and introduce improvements signal a proactive approach to app development.
Stability is another key factor. While exact crash statistics aren’t available from app stores, user reviews often highlight stability issues. Apps should aim for crash rates below 1% to ensure a smooth experience. If multiple recent reviews mention crashes or freezing, consider it a warning sign.
User retention rates can also shed light on long-term performance. For instance, an app that initially received glowing reviews but now faces declining satisfaction could indicate problems with ongoing maintenance.
Lastly, look at feedback from users in different regions. Apps that perform well across various locations suggest the developer has a good grasp of diverse user needs.
Keep in mind that 80% of mobile apps are abandoned after just one use due to poor performance or design flaws. Developers whose apps maintain strong engagement, consistent updates, and positive reviews demonstrate the ability to create apps that thrive in the competitive mobile landscape.
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Questions to Ask About App Store Submission and Compliance
In addition to reviewing a developer’s portfolio, asking focused questions about app store submission can shed light on their practical experience. These questions help reveal how well they understand the nuances of app store protocols.
Submission Process Knowledge
Start with a foundational question that distinguishes seasoned developers from beginners:
"Can you walk me through the app store submission process you’ve managed in the past, including any challenges you encountered and how you resolved them?"
Pay attention to their ability to explain each step – development, testing, compliance checks, asset preparation, submission, review, rejection handling, and updates. Their response should demonstrate familiarity with the entire workflow.
Ask about their pre-submission practices. Developers with real experience will highlight steps like thorough bug testing, completing metadata requirements, updating contact details, and providing demo accounts for complex app features.
Dive deeper into their experience with rejections. Submitting multiple apps often comes with rejection stories. As Susanna Sadovski, an industry expert, explains:
"Both app stores are known for strict app review guidelines, and common reasons for rejection can include bugs, crashes, and misleading content. But more often than not, it’s usually a violation of either a human interface guideline or some weird privacy or procedural term that you weren’t even aware of that’s just been introduced."
Ask them to share specific examples of rejections they’ve faced and how they addressed those issues. This will give you insight into their problem-solving skills and understanding of common submission pitfalls.
Finally, inquire about their compliance strategies. Developers should explain how they stay updated on app store guidelines, craft clear and keyword-rich app listings, and ensure every submission aligns with current policies.
Experience with Updates and Policy Changes
App store policies are constantly changing, and managing updates requires staying ahead of the curve. A good question to ask is: "How do you handle app updates and stay current with changing app store policies?"
Look for answers that highlight proactive monitoring of policy updates and strategies for adapting to evolving submission standards. This demonstrates their ability to maintain compliance and ensure the app’s long-term success.
Practical vs. Theoretical App Store Experience
When selecting a developer, it’s crucial to distinguish between those with real-world app store experience and those who only understand the process in theory. Developers who have worked hands-on with app store submissions and updates bring a level of expertise that goes beyond textbook knowledge.
For instance, experienced developers are adept at handling app rejections. They know how to communicate effectively with Apple and make the necessary changes quickly. In contrast, someone with only theoretical knowledge may struggle to navigate these challenges efficiently.
Comparison Table
The table below highlights key differences between developers with practical experience and those who rely solely on theoretical understanding:
| Indicator | Practical Experience | Theoretical Knowledge |
|---|---|---|
| Portfolio Quality | Includes live apps showcasing core iOS features and adherence to Apple’s Human Interface Guidelines | Features generic apps lacking iOS-specific functionality or design standards |
| Beta Testing | Familiar with TestFlight and skilled at integrating user feedback | Limited or no experience with pre-launch testing processes |
| Update Management | Writes clear "What’s New" descriptions and stays ahead of policy changes | Has only a vague understanding of update processes and compliance |
| Communication Skills | Explains technical concepts clearly and provides regular updates | Struggles to simplify complex topics or communicate effectively |
| Problem-Solving | Breaks down complex challenges into actionable solutions | Relies on overly simplistic methods or avoids tackling difficult problems |
| Timeline Estimates | Provides realistic timelines based on actual experience | Makes overly optimistic promises or offers unrealistic delivery times |
| User Feedback | Has testimonials and reviews from previous app store projects | Lacks client feedback or app store-related testimonials |
When assessing developers, look for their ability to discuss technical topics like lifecycle methods, state preservation, and background tasks. A developer with hands-on experience will also be well-versed in App Store Optimization (ASO) and can explain how their work has impacted app rankings.
Here’s another important consideration: 80% of mobile apps are abandoned after the first use due to poor performance or design flaws. This highlights why choosing a developer with proven app store experience is critical for ensuring your app’s success in a competitive market.
Conclusion: Choosing the Right Mobile Developer
Finding a mobile developer with real app store experience involves more than just skimming through their resume. The steps shared here offer a practical guide to help you make a smart hiring decision, saving you from unnecessary headaches, wasted time, and extra costs.
Ask for live app store links and dig into performance metrics like user retention, update frequency, and crash rates. These numbers reveal whether a developer consistently delivers quality and keeps users happy. For example, apps with ratings above 4.5 stars tend to see up to 30% more usage, while teams that release updates monthly typically boost user engagement by 25% compared to those updating quarterly.
Tailor your interview questions to uncover actual experience. Find out about their role in app submissions, how they’ve dealt with rejections, and their approach to staying compliant with app store policies. Developers with hands-on experience can share specific examples that highlight their problem-solving skills and adaptability.
Whether you’re hiring a freelancer or partnering with an agency, these strategies will help you identify developers who understand the ins and outs of modern app stores. Always verify their claims with concrete evidence, and focus on those who actively maintain their apps and earn positive user feedback.
FAQs
How can I verify if a mobile developer has real-world experience with app store submissions and compliance?
To evaluate a mobile developer’s skill in handling app store submissions and ensuring compliance, consider these key points:
- Live apps on app stores: Browse their portfolio for links to apps currently available on the Apple App Store or Google Play. This shows they’ve successfully navigated the submission process.
- Strong user feedback: Look at app ratings and user reviews to assess the quality of their work and how well their apps meet user expectations.
- Proven submission experience: Discuss their familiarity with app store submission processes. Ask about their experience managing updates, adhering to guidelines, and resolving any rejection issues.
A developer with real-world experience can explain how they’ve tackled app store policies, ensured privacy and security compliance, and maintained app performance over time.
How can I confirm if a mobile developer has real-world experience with live apps and app store management?
When evaluating a developer’s experience, start by examining their portfolio for live app store links that highlight their published apps. Look for signs of active maintenance, such as recent updates or evidence of ongoing support, like responding to user feedback or addressing bugs. It’s also a good idea to ask about their involvement in the app store submission process – how they manage updates, ensure compliance with store guidelines, and handle user reviews. These details can give you a clearer picture of their practical experience with app store operations.
What should I ask a mobile developer to assess their experience with app store rejections and policy updates?
When assessing a developer’s experience with app store rejections and policy updates, it’s important to dig into their problem-solving abilities and understanding of the rules. A good starting point is asking something like: "Can you share an instance where your app was rejected? What actions did you take to resolve the issue?" This can give you insight into how they troubleshoot and ensure compliance.
You could also explore how they keep up with evolving app store policies by asking: "What steps do you take to make sure your apps align with the latest App Store and Google Play guidelines?" An experienced developer should be able to explain how they actively stay informed and adapt to avoid potential rejections.
