Define an effective mobile application strategy that optimizes your app development costs.

Mobile Application Development Strategy


Many digital projects fail because of a misunderstanding of business models or markets, or a poor assessment of goals.

As a consulting partner, we bring value to all stages of project management and begin by creating a mobile application development strategy. We help you identify the right objectives. Together, we develop a mobile app requirements document that will bring out the highest return on investment. To do this, we have developed co-creation workshops.

These workshops allow you to construct a complete plan for your digital project, from the identification of your needs to the construction of the look and feel of your future mobile application. You know your project and we know how to turn it into a powerful mobile solution through the implementation of good mobile application development strategies.

We know that a well-established mobile app strategy means better anticipated development and, therefore, more agility. That’s why each development need identified is validated by our team of experts to carry out your mobile app development project in time and identify risks and unknowns, and thus optimize your app development cost. Having a solid development strategy is the first step when it comes time to develop custom mobile applications with experts like our team.

What is needed for your app?

A Product Strategy

We make sure that your mobile application development strategy is aligned with your original goals of your business plan and that your app delivers real value.

A Precise Calendar

The workshop is an opportunity for our team to understand the workload associated with your project and, thus, to set up a plan which optimizes the development time and your app development cost.

A Detailed Brief

We retranscribe the content of the workshop in a clear, complete and accurate mobile app requirements document to ensure that the specifications of your mobile app remain our guideline for the entire development of your project.

An Involved Team

Our experts share and work with you to understand your project. A fully involved and passionate team leads to a successful project.

Define a solid mobile application development strategy

Mobile apps have become essential assets for businesses across the world. From start-ups to large organizations, apps have become another tool to connect with customers. However, a poorly built mobile app can be a costly mistake with little ROI. A robust mobile application development strategy is required to ensure that your mobile app runs smoothly and provides a good user experience.

Companies need to brainstorm with developers to discuss their mobile app development strategy. This is always done prior to beginning the development process. At Sidekick Interactive, we provide 10 years of expertise in developing successful mobile application development strategies.

Below are a few simple steps to get the most out of your custom app development strategy and stages of development.

Research and analysis

This step requires compiling crucial information about your brand, competitor, and market. Before developers can start coding, performing thorough market research beforehand will reduce risks later. The research will help you make informed decisions about features that your app will need and what problems your app could solve for your audience.

Defining mobile app scope and functionalities

Setting goals, timelines, functionalities, and estimated costs are important factors before moving on to the design stage. When collaborating with the team at Sidekick Interactive, we ensure that benchmarks and guidelines are reasonable, and we adjust as necessary. Defining project scopes and functionalities can optimize costs in the long run.

Designing an early app prototype

To create brand engagement, your app’s user interface needs to be determined. Whereas during the design process, UX and UI specialists can design a sharp mobile app prototype, at this early stage, the design is quite simple. This simple framework allows clients and developers to lay out the design blueprint before any type of building occurs.

Selecting mobile app development tools

Working with experienced developers can make all the difference when creating a mobile application development strategy. Experienced developers can anticipate problems and take steps to avoid them by changing strategy. Apps can be complex, so we want you to feel reassured that your dev team is working for you. We establish early on the proper tools, technologies, and framework that will be used for the development of your custom mobile application.

Maintenance and support

After your app has been created, you will still need to factor in other services than development services, such as maintenance and support. Once applications go live, they sometimes encounter bugs that need to be fixed or software that needs updates and new features. Your dedicated developer’s job will be to ensure that all these modifications and issues are fixed as quickly as possible.

Optimization and data collection in your app

User data will be available when your app is live. You will gain access to various analytics about your target users and their habits when engaging with your app. Accessing these metrics is crucial for your marketing and for your business decisions. When developing with Sidekick, we provide you access to a dashboard and databases that allow you to sort and extract the data you want, when you want, with the data security protocol required against potential security threats.

We co-created their mobile app

Sidekick's experts have been able to guide us in our mobile strategy, taking into account all factors, to ensure the best user experience for our customers. During the workshop, everyone was able to integrate their skills for the benefit of the project, which allowed us to push the project further.
Sébastien Boudrias
Limocar/Transdev Canada
The working day with the Sidekick team was extremely stimulating. It allowed a great freedom in the creation of ideas, extracting the expertise of each one and juggling with the methods of brainstorming. This demonstrated once again that collective intelligence always generates more results than individual expertise.
Pierrich Plusquellec
University of Montreal
your mobile app.