TouchTunes Mobile App

Rebuilding a high-scale music platform used in thousands of venues

A person uses a smartphone app to choose songs on a TouchTunes digital jukebox in a colorful bar setting, with the jukebox screen glowing and displaying music content.

About TouchTunes

TouchTunes is a leading digital jukebox platform operating across bars, restaurants, and entertainment venues throughout North America.

Through its mobile application, users can remotely control jukeboxes installed in venues, select songs, manage playlists, and interact with the music environment around them.

TouchTunes is the global leader in connected jukebox technology and ranks among the top music apps in the United States in terms of transaction volume, handling millions of interactions from users every week.

Project overview

The project

In 2023, TouchTunes launched a large-scale initiative to completely rebuild its mobile, web, and backend ecosystem. Given the massive transaction volume and the complexity of its infrastructure, the company needed a development partner capable of contributing to the architecture and execution of a modern, scalable mobile application. Sidekick Interactive was selected as a mobile development partner of excellence, providing senior consultants to support the redesign and development of the next-generation TouchTunes mobile app.

The context

The TouchTunes mobile platform serves millions of users interacting with jukeboxes in real-world environments, often in fast-paced social settings like bars and restaurants.
Unlike internal or niche applications, the platform must handle:
• Extremely high transaction volumes
• Real-time interactions between users and physical jukeboxes
• Payments, analytics, and geolocation services
• High reliability requirements
Rebuilding such an application required an architecture capable of supporting dozens of developers working simultaneously, while maintaining strict performance and stability standards.

Challenges and technical constraints of a large-scale music platform

The challenge

Designing an architecture capable of supporting large collaborative development teams

Ensuring the application remains stable under very high user traffic

Selecting the right third-party tools and SDKs for analytics, payments, and location services

Delivering a seamless mobile experience across iOS and Android

Constraints

A very large codebase and development team

High transaction volume requiring strong reliability

Integration with existing backend systems

Long-term scalability requirements for millions of users

Our approach and mobile development solution

One of the first mandates for Sidekick Interactive consultants was to contribute to the design and validation of the mobile application architecture.

The architecture had to support a large distributed development team, allowing dozens of engineers to work simultaneously without creating conflicts or performance issues.

The goal was to build a structure that would ensure:

  • Robust performance under heavy usage
  • Clear separation of responsibilities between development teams
  • Long-term maintainability of the codebase

This architectural foundation became a key enabler for the entire project.

This involved comparing multiple vendors and analyzing:

  • Functional capabilities
  • Technical integration complexity
  • Performance impact
  • Licensing and operational costs

Sidekick Interactive contributed recommendations that helped TouchTunes select the most appropriate tools while optimizing costs.

These included solutions related to:

  • Analytics and user behavior tracking
  • Payment processing
  • Application geolocation services

This phase provided strategic guidance and ensured the technology stack would support the platform’s scale and performance requirements.

Each squad was responsible for implementing specific features within the application while maintaining alignment with the overall architecture.

The mobile application was developed using native technologies:

Given the scale, complexity, and performance requirements of the platform, native development was identified as the best approach to ensure maximum robustness and optimal user experience.

Project Timeline

2023

Architecture design
and validation

2024

Evaluation and selection
of third-party technologies

2024–2025

Mobile application
development

End of 2025

Knowledge transfer
and transition phase

Results and benefits for the mobile IoT experience

Through its collaboration with TouchTunes, Sidekick Interactive helped establish the technical foundations required to rebuild a high-scale music platform used by millions of users.

Key contributions included

Architecture enabling large-scale collaborative development

Strategic evaluation of third-party technologies

Mobile development contributions within multiple squads

Implementation of a robust native iOS and Android application

Achieving a session stability rate of 99.9975%, making it one of the most stable and robust applications on the market.

The project illustrates Sidekick Interactive’s ability to contribute to complex mobile platforms operating at massive scale.

Why TouchTunes chose Sidekick Interactive?

TouchTunes selected Sidekick Interactive as a partner due to its strong expertise in:

Design intuitive onboarding for connected devices

Bridge hardware and mobile experiences

Deliver high-quality UX for IoT ecosystems

Deliver high-quality UX for IoT ecosystems

This project demonstrates Sidekick Interactive’s ability to support companies developing high-traffic digital platforms and mission-critical mobile applications.

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