With more than 420,000 residents and 730,000 tourists a year, the city of Laval was looking for a digital solution consistent with user mobility and flexible enough to allow the city to manage content in real time.
The challenge was thus twofold: to propose an application to inform citizens of activities in the city, and to show cultural places to tourists in the form of a walking route planner solution.
Also, the solution had to be interactive so as not to fall into the trap of simply being a tourist guide frozen in digital format.