Limocar
Engage customers and facilitate their journey thanks to a bus booking app.
Problem
Limocar wanted to take a digital turn, offering its bus passengers the possibility of booking tickets elsewhere than in partner shops or on their website.
With more than 200 weekly departures on its bus route between Montreal and Sherbrooke, Limocar wanted to boost its services and offer its passengers a faster way to book tickets, and this directly on a cell phone.
The team’s idea was to develop a bus booking app, but they did not know how to do it. The steps seemed complex and they did not know all the technical aspects to take into account.
They decided to use our expertise to provide answers to their questions.
Solution
We have defined a brand new application, with a new user interface, prioritizing certain features with clear objectives defined during the co-creation workshop.
Our team and that of Limocar met to carry out a co-creation workshop. For a whole day, we brainstormed and structured their project in order to identify needs and final objectives.
As a first step, we built an interactive bus booking app. Seeing the potential of a mobile app, we then added new features to maintain customer satisfaction, such as a bus tracking solution.
At the end of the workshop, the mobile application was built and modeled. We had all the elements to develop a functional prototype to test the user experience.
“Sidekick’s experts have been able to guide us in our digital strategy, taking into account all factors, to ensure the best user experience for our customers. During the workshop, everyone was able to integrate their skills for the benefit of the project, which allowed us to push the project further.”
Sébastien Boudrias
IT Director at Limocar/Transdev