Without a modern native mobile app, it was very difficult for FLO and its customers to interact with the system.
End-customers had to use cards preloaded with cash, and managing cards and credits was tedious. Also, the registration of new customers, whether for the use of public terminals or charging stations at home, was complicated and very manual.
The tools in place were beginning to show their limits and no longer met the changing needs of electric car owners and the growth of the business.